Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or […]
Author: E Global Soft Solutions
The Digital Age has revolutionized everything – from thinking patterns to education, healthcare, jobs, entertainment…. all of it. Likewise, the whole collaboration process for innovation hasn’t really stayed immune to this technological advancement either. Just like Gen Y will never encounter a world without the internet and smartphones, businesses will never go back to a […]
The term “Buyer Persona” comes up within almost every marketing course, blog posts, and other informative materials. A lot of businesses might presume that everyone else already knows about it, has one, and is utilizing it. Even existing companies have to redefine the profile of their customers every so often, let alone the newbies who […]
Starting With the Blank Page Every Copywriter knows that sinking feeling that comes when looking at a white blank page. They can’t help but wonder what next? It becomes even more terrifying when it comes to a website, as there are multiple factors and objectives that need consideration. However, website copywriting is way easier than […]
“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]
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4 Ways to Make Your Brand More Diverse
Even though the want for diverse and inclusive branding is not something new, it has become clear enough that today’s customers want and expect brands to feature real people who showcase the complete varieties of race, ethnicity, ability, and orientation. Truly committing to diversity is not just about highlighting varied faces in marketing campaigns; it […]
If you also love to keep up with the Instagram world, just like us, you must have noticed that the app recently launched its new feature – Instagram Guides. Ever since its launch, there has been quite a buzz around it. This new feature enables the sharing of curated and scrollable content. Users can now […]
As a result of the Coronavirus pandemic, customers have adjusted to the increasing environmental, economic, and political landscape changes. Like Google summarizes in its Covid-19 Ads Playbook; currently, we are seeing three major changes: Shock change – A sudden change in customer behavior that is not likely to sustain over time (such as an increase […]
Google recently added its new WordPress plugin – Web Stories that lets the users create full-screen, appealing, and tappable visual stories, powered by AMP technology. You can easily install Web Stories for WordPress by navigating to the official site, downloading the .zip file, and selecting Plugins> Add New> Upload Plugin within WordPress. In this blog, […]
PPC and SEO are both highly effective tools in your digital marketing toolkit, and when they work together complementing each other, nothing’s better than that. Your Google ranking determines your website exposure. It has the power to make or break it. Although organic ranking is not the only trendsetter today. Advertisements are gaining more prominent […]