With so many ad networks available today, it has become harder than ever to decide which one to choose. However, one must keep in mind that no two platforms are exactly the same ever. When it comes to advertising, deciding where to invest can rely on a number of factors like: Budget The user base […]
Tag: Pay Per Click
Almost ⅔ of the total clicks made by the users performing online search queries and who are ready to buy something go to paid advertising, i.e., PPC ads. In point of fact, last year, this is what helped generate the majority of the search engine giant Google’s revenue. Sad to say, numerous business owners, even […]
Are your paid search campaigns generating leads but not sales? Are the lack of conversions got you questioning your investment’s worth? If yes, then you’re at the right place! In this blog, we will explore three important considerations if your lead generation campaigns aren’t performing the way they should. Let’s dive into a little depth […]
Have you just started your PPC journey? This is one of the most interesting spheres in marketing, and it is ever-changing and evolving. However, when you first step into this world, there are a few things you must be aware of (well, at least we wish somebody told us about them). When you are new […]
“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]
Everything has changed since the prehistoric era, but what remained constant is the initial drivers that inspire people to take action. PPC professionals often find themselves searching for what appeals the most to their target audience. However, it turns out that the answer was right here, in our behavioral history. Let’s explore the psychology of […]
There are two ways to generate traffic. First is SEO (Search Engine Optimisation) and second is PPC (Pay-Per-Click). If you are unable to decide between which one of these two should you choose to make your business successful, think again. Do you really need to choose? Digital Marketing isn’t a one-size-fits-all type. Your strategy will […]
Approximately half of the small businesses are already taking advantage of pay-per-click (PPC) advertising. Are you? PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers. However, you mustn’t rush into PPC […]
Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad? PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to […]
Following the pandemic, people are following social distancing and staying at home to prevent possible health risks. This has affected the way people purchase things and goods as currently due to lockdown; people are making an online purchase. Now the question is, Do your business appears in front of your customers’ eye when they search […]