You won’t reap the full benefits of your digital marketing strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line. Building this type of content requires […]
Author: E Global Soft Solutions
In digital advertising, it looks like the industry can’t afford its own standards when it comes to real transparency. From brands to agencies to platform vendors, all parties say that transparency in brand-suitable placements and fees are fundamental values, but their actions leave these views somewhat pointless. From a brand’s point of view, the concept […]
CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels. However, we don’t usually see it getting included in SEO campaigns, which is a big mistake that marketers and companies often make. While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also […]
Halloween is one of the most beloved holidays celebrated across the world. The haunted houses, creepy costumes, spooky pranks, masquerade balls, and spine-chilling horror stories show that Halloween is full of fun and surprises as there is always a new scare waiting for you next. Halloween is celebrated on 31st October annually, which also marks […]
Most marketers go for a marketing strategy revamp on a yearly basis, typically, and this is a great practice. Regardless of how successfully your marketing strategy worked for you this year, a little bit of consideration and tweaking will get you going for another great and fruitful year ahead. In this blog, we will share […]
You have finished your keyword research and made sure that they are dispersed throughout your content and website. And finally, you have been able to reap the benefits of your hard work by acquiring one of the top-ranking positions in the Google SERP. Now while you are riding high on your success, suddenly your Google […]
After Apple Safari and Mozilla Firefox blocked all third-party cookies, the search engine giant Google, following their lead, also announced to end the third-party cookies support in Google Chrome by the year 2022. At the same time, Google also promoted its Privacy Sandbox initiative, which aims to make the web experience more ‘privacy-friendly’ for the […]
Recently, Facebook released a new app built to enable businesses to manage their profiles and pages across its platforms easily in one place. These platforms include Facebook, Messenger, and Instagram. This app offers access to the critical updates of the business and lets the users manage all the priorities here. Moreover, this tool also enables […]
There’s a common perception that logo design and branding are the same, and they are even used as synonyms at times. But even though they are closely connected and need to work together cohesively, they are two different processes. Understanding the Concept of Logo Design and Branding The process of designing a logo is referred […]
There has been too much buzz this year around the topics – Data Privacy and Data Protection. Considering the events that took place during the recent years, it is understandable why questions are being raised regarding consumers’ personal data security. All these happenings altogether have pressurized businesses to become more transparent, responsible, and accountable when […]