Categories
Knowledge

Determining the Ideal Length for Your Email Subject Lines

Being a marketer, you pour in your best efforts to prepare a great copy and build a persuasive email. But if your subject line is mundane and does not push the receivers to open your email and read it, your campaign might fail terribly. The time is changing, and now emails are being increasingly opened […]

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Digital Marketing

6 Things You Should Know When You Step Into the PPC World

Have you just started your PPC journey? This is one of the most interesting spheres in marketing, and it is ever-changing and evolving. However, when you first step into this world, there are a few things you must be aware of (well, at least we wish somebody told us about them). When you are new […]

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Digital Marketing

Digital Marketing – Now Is the Time to Broaden Your Horizons

The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for […]

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Knowledge

How Employee Feedback Helps Organizations?

Be it a request regarding service improvement or a product feature, feedback is a valuable part of a business. They help businesses in understanding what is the requirement of their customers and then work accordingly. Like how an improved product or service delights the customers and makes them satisfied, the same way feedback plays an […]

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Social Media

LinkedIn Stories Launched in India With Other Local Additions

One of the most popular social media platforms, LinkedIn, has released “Stories” in India, enabling its users to share their day-to-day professional life moments and experiences with their connections and groups in a more informal, creative, and genuine way. With the launch of this feature, LinkedIn users will be able to post pictures and videos […]

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Digital Marketing

Digital Advertising: What Is Frequency Capping and Why Is It Important?

Today it has become quite normal for people to get bombarded with heaps of digital ads whenever they are surfing the web, watching videos, using Facebook or other online platforms, whether they want it or not. In fact, most people have been struck with some ads so often again and again that they actually become […]

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SEO

Everything You Need to Know About Google’s People Also Ask

Sometimes, the increasing variations in Google search engine result pages (SERPs) feel frightening for SEO executives as well as business people. But this too brings along some benefits with it. The silver lining is that with all these varieties in the SERPs, plenty of ways have also emerged of getting exposure apart from search. Now […]

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Marketing

Key to Successful Radio Advertising

Radio advertising presents an opportunity for you to send out a clear and straightforward yet influential message to an intended group of audiences who might be interested in your offerings. You can plan and create the ad on your own with minimum efforts and then determine the radio station that serves your target market the […]