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Marketing

7 Benefits Of a Powerful Content Marketing Strategy

More and more businesses are making considerable investments in Content Marketing in this competitive market world. But why? This is because content marketing has been proven to deliver successful results. It is one of the most effective techniques to boost audience engagement, grow brand presence, and drive sales for most of the businesses. Content Marketing […]

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Digital Marketing

Is Digital Marketing the Most Successful Way to Connect With Your Customers?

Considering the current restrictions in effect against stepping out and all the other advertising mediums being ineffective, it has become essential that the message reaches our customers. The present situation has made a strong path for the marketers, considering they have the vision to do so. As people are spending the majority of their time […]

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Knowledge

3 Work-From-Home Skills You Can Learn for Career Advancement Post Lockdown

Quarantine has brought several considerable changes in our lives. With employees working from home, the learning pattern and working culture have been changed. Some of the world’s largest organizations are successfully operating remotely, giving a tremendous rise to telecommuting culture. It has been more than two months now, and India is progressively accepting the idea […]

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Marketing

How to Build a High-Converting Email Funnel?

No matter what type of business you own and within what industry, you need constant sales. To run a business smoothly, you require consumers who do not just buy once or twice from you, but who come back often for more. In a nutshell, your business needs those valuable prospects on your side. Although being […]

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Marketing

10 Steps to Create an Email Newsletter People Will Actually Read

Email Marketing is incredible, it really works! It is one of the best ways to keep your audience engaged and stay at the top of their minds, and for the majority of the marketers, this will sound familiar. But to utilize the true power of email marketing, one needs to understand the psychology behind it. […]

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Marketing

Determining the Perfect Marketing Budget For Your Company

We are well aware of the fact of how important marketing is when it comes to growing your business. You have a great idea, but you do not know how to convey it to your audience. Marketing is there. You want to widen your reach; marketing will take care of it. You want brand recognition, […]

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Marketing

How Does PR Help in Brand Building?

When it comes to building a brand, PR should not be considered secondary to advertising. The time has changed, and now publicity makes a brand while advertising maintains it. No doubt that the PR toolkit contents are continuously changing. Communication channels have been developing as per the consumer requirements. In the current scenario, more and […]

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Digital Marketing

How to Analyze PPC Ads Performance

Were you aware of the fact that 65% of total high-intent searches leads to someone clicking a PPC ad? PPC Ads are one of the most effective ways of driving traffic and potential leads to your website. However, by carrying out a PPC Analysis, you can understand your campaign better and boost your PPC to […]

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Knowledge

The Ultimate Copywriting Tips & Exercises to Jumpstart Your Creativity

Starting the copywriting process is literally the most challenging part ever. That blank web page right in front of you will make you want to grab a big mug of coffee. Well, obviously, it does not help with concentrating. So basically, the thing is if you don’t come up with a starting line right away, […]

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Digital Marketing

Social Listening, Its Importance, and Benefits

Companies can become a household name when it achieves higher brand awareness, which can be made possible with social media. Thus, building a strong reputation and following on social media is really important for any company’s success. However, there are many aspects to it. Developing a reputation can be tricky, and you would not want […]