With all the technological advancements, the number of people using and spending time on the Internet has skyrocketed. People love sharing their opinions and experiences on the Internet via social media or blogs or articles, etc. Among all these talks, brand-related conversations have also sneaked in due to the brand pages, promotions, and ads. People […]
In a parallel world, businesses would be able to do marketing of their products or services without having the need of vexing sales. Because ultimately, some customers turn away from companies or websites when they realize that they are being directed to buy something. How amazing would it be if your company can be successful […]
The marketing arena has evolved astonishingly in the last ten years. Marketers had to personally undergo digital transformation to figure out how to market their businesses in the best possible way. In this blog, we will discuss in brief about all the significant changes that have been made in marketing. Let’s dive into its details. […]
Getting started with Content Marketing might leave you feeling overwhelmed with the long to-do list that doesn’t seem to end anytime soon. Analyzing your audience, publishing fresh content, tracking your results, and repeating it all over again. However, if you have not made a content strategy yet, your team will be clueless on what to […]
In this generation of internet and information, people are now very well aware of business operations that were once a secret. Besides being knowledgeable, people also care about these topics, and the majority believe that brands must indulge more in addressing these societal issues. So now that businesses have to compete for more than just […]
Google Ads has been testing its brand new feature “Explanations” in the UI. This feature will enable the advertisers and marketers to identify the potential causes behind the fluctuations in conversion volumes, impressions, search campaign clicks, etc. Google announced this week that the “explanations” feature would be available at the ad group and campaign level […]
Struggling to wake up every morning, getting ready hurriedly, half-eaten breakfast, driving through the traffic congestion, and jam-packed streets with other drowsy commuters. And then knock yourself out till 5 o’clock in the evening. Sounds too tiring, isn’t it? Well, it feels even more exhausting. Let’s face it; no one really loves their 9 to […]
If you have been researching influencer marketing, you must have come across some clashing facts with advice regarding how it is essential for businesses to use influencers or how it is unnecessary for growth. Planning your influencer marketing strategies as a brand has become way too difficult now. But we are here with a perfect […]
Keyword cannibalization happens to be one of the most misunderstood concepts of SEO. There are several myths and confusions about this, and some say that it does not even exist! However, this is not the case at all. Keyword cannibalization is responsible for suppressing the SEO rankings of many websites. It does exist, but it […]
Marketing Project Management requires a specific skill set and certain amount of experience to master the art. As a marketing project manager, you have to manage projects, plan campaigns, keep track of progress, report results, keep the budget in-line, and a lot more. This list is nearly endless! While some skills are inborn such as […]