Approximately half of the small businesses are already taking advantage of pay-per-click (PPC) advertising. Are you? PPC enables businesses to reach a potential customer base online, and without it, you might be missing out on potential sales. Actually, it might be possible that your competitors are snatching those consumers. However, you mustn’t rush into PPC […]
Managing email marketing is not an easy task, especially when you’ve got several email strategies ongoing at the same time. Undeniably, email marketing is of great value. So it isn’t startling that multiple departments in your organization want to leverage this opportunity. This leaves you with lots of moving parts to consider and manage and […]
The Internet and social media have become a significant part of our lives. Not just teens, but adults also love spending most of their time online. And why shouldn’t they? After all, it is an effective way of connecting with people in the 21st century. Social media is being widely used as a platform to […]
Every time we turn on our TV, we see so many ads, and among them are fairness creams too. Everyone watches television from children to older adults. What impression do these fairness creams ads give? Colourism has always been a part of this society and not just India. People still discriminate against others on the […]
Planning to launch a new product? But the fear of failure is holding you back, making you delay your launch further? Or, well, maybe you are so distracted by the little details that you are unable to focus on the more significant or more important aspects of your new product launch. No doubt, a new […]
Targeted, optimized, and engaging SEO friendly content is what sets apart the leading brand from the rest of the competition. The merging of SEO with content has already occurred, and next, we’re moving towards convergence with digital. While this evolution was yet under progress, a global pandemic swept in accelerating the digital transformation overnight. Now […]
Among the regular algorithm updates that Google keeps rolling out, one thing that has remained constant for inbound marketers is the need to optimize their websites for search engines. And one of the most effective ways to do it is by conducting keyword research. Although, performing keyword research is still a necessity just like it […]
Being a business owner in the 21st century, you should be aware of the fact that the days of operating merely for profit are far gone now. While earning revenue is obviously vital, many businesses have now shifted their primary focus to corporate social responsibility. Corporate Social Responsibility has now become a fundamental business practice. […]
In the past few years, technology has skyrocketed and still continues to advance. Meanwhile, many businesses fall apart because their owners keep clinging to the old traditional ways of running a business. Although keeping up with the changing industry trends can be very exhausting, it is the only way to stay competitive. As long as […]
Mental health at offices is an arising concern for governments as well as organizations worldwide. Every year, poor mental health alone causes loss of productivity worth more than $1 trillion globally. Mental health is becoming popular rapidly and has been increasingly affecting Indian organizations too. A significant increase has been observed in the number of […]