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Marketing

Diversity Marketing: What is it & Who is Using It?

Diversity Marketing, also called in-culture marketing, is a method of marketing that focuses on specific groups of people and communities as a channel to reach a target audience for a business instead of putting the same marketing strategy to all people.   In diversity marketing, the brand does not think that culture only has one common […]

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News

Coronavirus in India: Lockdown Critically Hit Daily Wage Workers

During the lockdown in India, the daily wage workers and the migrant laborers are affected the worst due to the lockdown. The most-likely scenario is that they will be malnourished at best while in the worst-case scenario, they will die of hunger. They have no means of income or anything to get bread and water […]

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News

Covid-19: How Different Governments Are Coping With It

The worldwide Covid-19 outbreak is destroying economies as most of the businesses, industries, and other sources of profit are shut down, affecting employees as well as the government. It is fatally affecting the governing authorities all around the world.  In India, the virus came a bit late, and even after staying for more than a […]

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Marketing

Word of Mouth Marketing: What Is It and How It Benefits Your Business?

It is human nature to trust and prefer some knowledge you heard from your loved one or friend over any advertisers or brand. It is noticeable that approx 92 % of customers will trust a suggestion from family members or friends over any online or traditional marketing.   This means if you are able to make […]

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Technology

2020 iPad Pro: Everything You Need to Know

The 2020’s iPad Pro gets an upgrade with a new A12Z Bionic chip, new Ultra-Wide camera lens, LiDAR depth scanner, and more.   If you are one of the Apple enthusiasts, then keep on reading this article as we are going to tell every in-depth detail about the newly updated iPad Pro models. The upgraded chip […]

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Digital Marketing

How to Design Instagram Monthly Reports?

Do you get confused with your messy Instagram report every month while explaining to your clients about the monthly campaign? If so, then you need to take the Instagram monthly reports seriously. If you are facing difficulties in creating Instagram monthly reports for your clients, then make sure to follow the practical guide to create […]

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Digital Marketing

CPA Marketing: What is it and its Worth in 2020

CPA Marketing is a kind of affiliate marketing in which marketers promote products or services of a brand or business with their potential consumers. The term CPA stands for cost per acquisition or cost per action. It is pretty simple to understand so let’s take a quick example to understand it: Suppose you as an […]

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Digital Marketing

Top 5 Digital Marketing Books to Perk Up Your Knowledge

Online marketing is a dynamic space, and it is a field that constantly upgrades. The marketing professionals need to keep up with the latest trends, marketing policies, rules, and laws as well as business strategies. If you keep yourself up-to-date with the marketing trends and thriving strategy, then you can take your marketing career to […]

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Technology

Tips to Make the Most Out of TikTok Marketing in 2020

TikTok is the most trending social media channel these days, and it is getting immensely popular among teenagers and youngsters. While choosing the best social media marketing channel, you may consider how much traffic it has, what kind of audience is there, and what kind of marketing strategies can be used. In this article, you […]

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Technology

5 Tips to Build a Content Creation Process

These days, the majority of the content is just meant for building links and is frequently considered as trash by most search engines. Many marketers just provide content for promoting their own businesses regardless of what their audience actually needs and wish for. They don’t care about the facts but only focus on their agenda. […]